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2. Summary of Significant Accounting Policies (Details Narrative) (USD $)
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3 Months Ended | 9 Months Ended | |||
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Sep. 30, 2014
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Sep. 30, 2013
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Sep. 30, 2014
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Sep. 30, 2013
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Dec. 31, 2013
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| Accounting Policies [Abstract] | |||||
| Allowance for sales returns | $ 30,185 | $ 30,185 | $ 43,000 | ||
| Reserve for obsolete inventory | 274,241 | 274,241 | 93,607 | ||
| Property and equipment estimated useful lives | Range from 5 to 39 years | ||||
| Advertising expense | $ 32,136 | $ 682 | $ 97,342 | $ 14,915 | |
| X | ||||||||||
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- Definition
Allowance for sales returns No definition available.
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| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount of valuation reserve for inventory. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Describes the periods of time over which an entity anticipates to receive utility from its property, plant and equipment (that is, the periods of time over which an entity allocates the initial cost of its property, plant and equipment). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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