Quarterly report pursuant to Section 13 or 15(d)

7. Goodwill and Intangible Assets, Net (Details)

v2.4.1.9
7. Goodwill and Intangible Assets, Net (Details) (USD $)
Mar. 31, 2015
Dec. 31, 2014
Less Accumulated Amortization $ (3,334,263)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization [1] $ (3,320,522)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization [1]
Net Intangible Assets 1,913,807us-gaap_IntangibleAssetsNetExcludingGoodwill 1,876,438us-gaap_IntangibleAssetsNetExcludingGoodwill
Identifiable artistic-related assets    
Intangible assets 1,740,000us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= gnus_IdentifiableArtisticRelatedAssetsMember
[2] 1,740,000us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= gnus_IdentifiableArtisticRelatedAssetsMember
[2]
Trademarks [Member]    
Intangible assets 129,831us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
[3] 129,831us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
[3]
Product Masters    
Intangible assets 3,257,129us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= gnus_ProductMastersMember
[3] 3,257,129us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= gnus_ProductMastersMember
[3]
Other Intangible Assets    
Intangible assets $ 121,110us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_OtherIntangibleAssetsMember
$ 70,000us-gaap_IntangibleAssetsGrossExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_OtherIntangibleAssetsMember
[1] During the three months ended March 31, 2015 and 2014, the Company recognized $13,741 and $12,069, respectively, in amortization expense related to these intangible assets.
[2] In association with the Merger, the Company acquired $1,740,000 in identifiable artistic-related assets. These assets, related to certain properties owned by A Squared and assumed by the Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory, contractual, and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30, these assets are not subject to amortization and are tested annually for impairment. Through March 31, 2015, the Company has not recognized any impairment expense related to these assets.
[3] Pursuant to ASC 350-30-35, the Company reviews these intangible assets periodically to determine if the value should be retired or impaired due to recent events. During the three months ended March 31, 2015 and 2014, the Company did not recognize any impairment of these assets.