Annual report pursuant to Section 13 and 15(d)

6. Goodwill and Intangible Assets, Net

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6. Goodwill and Intangible Assets, Net
12 Months Ended
Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets, Net

Goodwill

 

In connection with the Merger in 2013, the Company recognized $10,365,805 in Goodwill, representing the excess of the fair value of the consideration for the Merger over net identifiable assets acquired. Pursuant to FASB ASC 350-20, Goodwill is not subject to amortization but is subject to annual review to determine if certain events warrant impairment to the Goodwill asset. Through December 31, 2016, the Company has not recognized any impairment to Goodwill.

 

Intangible Assets, Net

 

The Company had the following intangible assets as of December 31, 2016, and 2015:

 

    12/31/2016     12/31/2015  
Identifiable Artistic-Related Assets (a)   $ 1,740,000     $ 1,740,000  
Trademarks (b)     129,831       129,831  
Product Masters (b)     64,676       64,676  
Other Intangible Assets (b)     185,020       181,220  
Intangible Assets, Gross     2,119,527       2,115,727  
Less Accumulated Amortization (c)     (273,877 )     (197,521 )
Intangible Assets, Net   $ 1,845,650     $ 1,918,206  

  

  (a) In connection with the Merger in 2013, the Company acquired $1,740,000 of Identifiable Artistic-Related Assets. These assets, related to certain properties owned by A Squared and assumed by the Company, were valued using an independent firm. Based on certain legal, regulatory, contractual, and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to FASB ASC 350-30, these assets are not subject to amortization and are tested annually for impairment. Through December 31, 2016, the Company has not recognized any impairment expense related to these assets.
  (b) Pursuant to FASB ASC 350-30-35, the Company reviews these intangible assets periodically to determine if the value should be retired or impaired due to recent events. Through December 31, 2016, the Company has not recognized any impairment expense related to these assets.
  (c) During the years ended December 31, 2016 and 2015, the Company recognized $76,356 and $69,453, respectively, in amortization expense related to the Trademarks, Product Masters, and Other Intangible Assets.

 

Expected future intangible asset amortization as of December 31, 2016 is as follows:

 

Fiscal Year:      
2017   $ 55,520  
2018     26,119  
2019     9,236  
2020     8,655  
2021     2,059  
Remaining     4,061  
Total   $ 105,650