Quarterly report pursuant to Section 13 or 15(d)

7. Goodwill and Intangible Assets, Net (Tables)

v3.20.2
7. Goodwill and Intangible Assets, Net (Tables)
9 Months Ended
Sep. 30, 2020
Warrant weighted average exercise price per share, exercisable  
Schedule of Intangible Asset

The Company had the following intangible assets as of September 30, 2020 and December 31, 2019:

 

   

September 30,

2020

   

December 31,

2019

 
Trademarks (a)   $ 129,831     $ 129,831  
Other Intangible Assets (a)     295,028       272,528  
Intangible Assets, Gross     424,859       402,359  
Less Accumulated Amortization (b)     (385,427 )     (350,776 )
Intangible Assets, Net   $ 39,432     $ 51,583  

 

  (a) Pursuant to FASB ASC 350-30-35, the Company reviews these intangible assets periodically to determine if the value should be retired or impaired due to recent events. Through September 30, 2019, the Company has not recognized any impairment expense related to these assets.
  (b) During the three months ended September 30, 2020 and September 30, 2019, the Company recognized $13,013 and $9,456, respectively, in amortization expense related to the Trademarks, Product Masters, and Other Intangible Assets. During the nine months ended September 30, 2020 and September 30, 2019, the Company recognized $34,651 and $28,949, respectively, in amortization expense related to the Trademarks, Product Masters, and Other Intangible Assets.
Schedule of expected future ingtangible asset amortization

Expected future intangible asset amortization as of September 30, 2020 is as follows:

 

  2020       12,624  
  2021       11,692  
  2022       9,195  
  2023       5,187  
  2024       734  
  Total     $ 39,432